While working with Retail Racing, I was responsible for building and delivering a custom website that reflected the brand’s energy, focus on motorsport, and growing product catalogue. This project combined my frontend development skills, creative input, and technical understanding of ecommerce needs.

Site Build and UX Design

‍I developed the site from the ground up using a clean and responsive layout that performed well across all devices. The design was built to prioritise product visibility, simple navigation, and a smooth user experience, with a clear focus on helping customers explore and buy with confidence.

CMS Setup and Client Handover

‍I selected and configured a content management system that gave the Retail Racing team full control over their site content. This included managing event pages, banners, and promotional blocks. I also provided guidance and documentation to help the team stay sufficient after launch.

Performance and SEO

‍To ensure the site performed quickly and ranked well, I applied best practices around code optimisation, image compression, and metadata structure. I also handled basic technical SEO including clean URLs, alt tags, and page titles.

Ongoing Support and Updates

‍I remained available after the initial build to help with updates, troubleshoot issues, and implement new features when needed. This included occasional content refreshes and backend tweaks to keep the site running smoothly.

Creative Involvement

‍Thanks to my background in graphic design and digital content, I also contributed to the visual branding across the site. I helped align the digital look with Retail Racing’s broader identity, creating a more professional and trustworthy presence online.